Today we’re talking to Wayne Blodwell, Founder & CEO of TPA Digital. We discuss the idea of optimal time and place for advertisement; why the standard budget for advertisements should be 10% of your revenue; and why Ryan Reynolds has flipped the advertising industry on its head.

All of this right here, right now, on the Modern CTO Podcast! 

For more about TPA Digital, check out their website: https://www.tpa-digital.com/

Produced by ProSeries Media.

About Wayne Blodwell:

I was one of the earliest adopters of programmatic technologies in 2009 and I founded The Programmatic Advisory in 2016 to provide impartial & expert advice on how programmatic can achieve business goals for companies.

The Programmatic Advisory rebranded to TPA Digital in January 2022 owing to the growth in our services and them expanding beyond programmatic only. We now focus on all paid digital advertising disciplines, and we have offices in London and New York. 

I am a frequent contributor to industry press as well as the creator of tpa.academy a free to access training site and theadpod.com where I host a podcast and share personal industry opinion.

About TPA Digital:

TPA Digital exists to provide nonconflicted advice on how digital advertising can deliver and exceed business goals for advertisers, technology companies and publishers.

Every business has a challenge they are trying to solve for – we take these challenges and create custom solutions and deliverables to overcome them. We are with our clients every step of the way from ideation through to implementation and we structure our remuneration around our client’s success.