Today we’re talking to Nora Jones, Founder, and CEO at We discuss the awkward nature of company incidents; the gap between what PR says and engineers have to fix in the fallout of a company incident; and why trust is the bedrock for growth.

All of this right here, right now, on the Modern CTO Podcast! 

For more about Jeli, check out their website:

Produced by ProSeries Media.

About Nora Jones:

Dedicated and driven technology leader and software engineer with a passion for people and reliable software, as well as the intersection between those two worlds.

I truly believe that safety is pivotal with software development nowadays. If we don’t think about the safety and reliability of the product we are building for the humans that use it everyday (from the inception of our idea), then we are presenting a giant problem for humanity. From this passion, I decided to pursue a part-time, advanced degree in Human Factors and Systems Safety; which provides a unique complement to my understanding of how complex software systems fail. 

Learning more about how other industries approach incident analysis, I thought a lot about how the software industry could learn from them — and ultimately founded, the first incident analysis platform. 

I’ve had the fantastic opportunity to co-write the book on Chaos Engineering, and how a product’s availability can be improved through intentional failure experimentation (available for free through O’Reilly:

I’ve also had the opportunity to share my experiences helping organizations large and small, reach crucial availability. In November of 2017 I keynoted at AWS re:Invent to share these experiences with an audience of ~40,000 people. Since then I have keynoted at several other conferences throughout the world highlighting my work on topics such as: Chaos Engineering, Human Factors, Site Reliability, and more.

Reach out to me if you’d like to talk about software, availability, how cultures impact products developed, or English Bulldogs (please leave me an intro when connecting).

About Jeli: is the first dedicated incident analysis platform that combines more comprehensive data to deliver more proactive solutions and identify problems.

Jeli is the only platform that goes beyond technical errors and collects data on contributors that are so-often overlooked, like team coordination and human factors. Let’s face it—we’re not all people-people. We’re software-people.

And Jeli is a people-software.

We work with the tools you already use. If you’re ready to see more insights from your incidents, reach out. We want to help.

Joel Beasley

Joel began writing code at age 13 selling his first technology by age 18 for one million dollars. In his first three transactions, he developed key relationships and began working with Investors and Chief Technology Officers collaborating and building products in Real Estate, Law, Finance, and Fitness.

Today, Joel is a Chief Technologist volgging the process of building a company Joel is an author of the book Modern CTO a #1 New Release on Amazon and a #1 Technology Podcast with 70k active listeners. Joel has a clear vision and passion for modern technology, placing him as one of the most exciting Chief Technology Officers to watch out for.

Joel is the President of a charity that designs STEM related children’s books Back to the Moon and Princess Physicist. These books are then donated to orphanages, homeless pregnant woman and in-need children. Beasley Foundation was formed in February 2017 after Joel, Mitch and Valerie lost their Mother to Leukemia after being diagnosed 6 weeks earlier. Joel and his siblings wanted to do something unique with her life insurance money and the Beasley Foundation was formed.

Read more about Joel

Reach out to Joel

If Joel can be helpful to you, send him a message
or schedule a meeting.

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