Today we’re talking to Jim Lawton, Vice President and General Manager Robotics Automation for Zebra Technologies; and we discuss the cutting-edge technology of warehouse robots; how robotics can be designed outside of the workplace to better society; and the parallels of being a great dad and a great leader.

All of this right here, right now, on the Modern CTO Podcast! 

Check out more of Jim and Zebra here.

About Jim Lawton:

I am an Operating Executive with experience leading growth and turnarounds at enterprise software, content and technology companies. My career includes a proven track record of driving sales growth and profitability; skills in building high-performing teams that deliver results and a keen ability to quickly commercialize technology-driven innovations to solve critical business challenges.

Currently I am Vice President and General Manager Robotics Automation at Zebra Technologies. My charter: cultivate a team that identifies, designs, develops and delivers breakthrough innovation, and builds awareness and adoption among the company’s target markets. I joined Zebra Technologies in large part because I see an immense opportunity to bring the power of software and analytics into the automation equation—to advance our customers’ ability to innovate, fuel the future of supply chain and change the way the world views robots.

Prior to Zebra, I focused Universal Robots, the market leader in smart, collaborative robotics, on the opportunity for manufacturers to harness advanced automation to transform their manufacturing and distribution operations.

Prior to UR, I helped build Rethink Robotics through multiple rounds of venture funding and created the category of collaborative robotics with breakthrough products and a vision to democratize advanced robotics technologies.

At Dun & Bradstreet, I led the company’s strategic move to integrate D&B’s data and analytics with solutions from companies like Microsoft, SAP, Oracle and

I hold degrees in electrical engineering and computer science (BS EE) from Tufts University and MIT (SM EECS); and an SM Management (Sloan’s MBA) from the MIT’s Sloan School of Management.

About Zebra:

Zebra (NASDAQ: ZBRA) empowers organizations to thrive in the on-demand economy by making every front-line worker and asset at the edge visible, connected and fully optimized. With an ecosystem of more than 10,000 partners across more than 100 countries, Zebra serves customers of all sizes – including 94% of the Fortune 100 – with an award-winning portfolio of hardware, software, services and solutions that digitize and automate workflows.

Supply chains are more dynamic, customers and patients are better served, and workers are more engaged when they utilize Zebra innovations that help them sense, analyze and act in real-time. In 2021, Zebra expanded its industrial automation portfolio with its Fetch Robotics acquisition and increased its machine vision and AI software capabilities with the acquisitions of Adaptive Vision and

Joel Beasley

Joel began writing code at age 13 selling his first technology by age 18 for one million dollars. In his first three transactions, he developed key relationships and began working with Investors and Chief Technology Officers collaborating and building products in Real Estate, Law, Finance, and Fitness.

Today, Joel is a Chief Technologist volgging the process of building a company Joel is an author of the book Modern CTO a #1 New Release on Amazon and a #1 Technology Podcast with 70k active listeners. Joel has a clear vision and passion for modern technology, placing him as one of the most exciting Chief Technology Officers to watch out for.

Joel is the President of a charity that designs STEM related children’s books Back to the Moon and Princess Physicist. These books are then donated to orphanages, homeless pregnant woman and in-need children. Beasley Foundation was formed in February 2017 after Joel, Mitch and Valerie lost their Mother to Leukemia after being diagnosed 6 weeks earlier. Joel and his siblings wanted to do something unique with her life insurance money and the Beasley Foundation was formed.

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