Today we’re talking to Domenic Colasante, CEO and co-founder at 2X. We discuss how their marketing-as-a-service strategy is changing the game in the B2B space, how building marketing capability enables sustainable growth versus one-off campaigns, and why remaining open to serendipity creates opportunities that structured planning alone may miss.

All of this right here, right now, on the Modern CTO Podcast! 

For more about 2X, check out their website: https://www.2x.marketing/

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Produced by ProSeries Media.

About Domenic Colasante:

Domenic Colasante is CEO at 2X, the category creator and fastest growing marketing-as-a-service firm. Domenic is a thought leader on marketing organizational models and operating model transformation. Previously, Domenic was CMO at WGroup and has held demand creation, marketing ops, analytics, and ABM roles at Siemens and SAP.

About 2X:

2X is a leading B2B-focused Marketing-as-a-Service (MaaS) firm that helps marketing leaders at large enterprise tech firms achieve greater impact and lower costs. 2X provides outsourced marketing teams that deliver high-quality demand generation, data management, and sales acceleration programs. 2X is a services partner of 6sense, Salesforce, Adobe Marketo Engage, HubSpot, Bombora, Drift, WordPress, Google, Meta, and many other leading revenue platforms.

Joel Beasley

Joel Beasley founded the Modern CTO Podcast in 2017 while writing his book, the Modern CTO book, with the goal of interviewing CTOs and sharing their experiences with others in the tech community.

Joel’s conversational style and insightful questions quickly gained traction, attracting high-profile guests such as Microsoft’s CTO, Kevin Scott, and T-Mobile’s CIO, Cody Stanford. With each episode, the podcast’s popularity continued to grow, and soon, Joel found himself with a waiting list of future guests.

Today, the Modern CTO Podcast has become the number one leadership and tech podcast in the world, with over 150k active listeners, including CTOs, lead developers, and rising tech leaders. Joel’s commitment to creating a conversational atmosphere for his guests to share their experiences has inspired a new generation of leaders and innovators.

As the success of the podcast grew, Joel founded ProSeries Media, a podcast production company that helps companies worldwide create their own podcasts. With a team of producers, content creators, and podcast bookers, ProSeries Media produces over ten shows, providing a platform for companies to connect with their audience and share their expertise.

Through his work on the Modern CTO Podcast and ProSeries Media, Joel Beasley has become a respected voice in the tech industry, inspiring others to share their knowledge and insights with the wider community. His passion for creating engaging content that informs, inspires, and entertains has made him a sought-after speaker and advisor on all things tech.



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