Today we’re talking to Domenic Colasante, CEO and co-founder at 2X. We discuss how their marketing-as-a-service strategy is changing the game in the B2B space, how building marketing capability enables sustainable growth versus one-off campaigns, and why remaining open to serendipity creates opportunities that structured planning alone may miss.
All of this right here, right now, on the Modern CTO Podcast!
For more about 2X, check out their website: https://www.2x.marketing/
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Produced by ProSeries Media.
About Domenic Colasante:
Domenic Colasante is CEO at 2X, the category creator and fastest growing marketing-as-a-service firm. Domenic is a thought leader on marketing organizational models and operating model transformation. Previously, Domenic was CMO at WGroup and has held demand creation, marketing ops, analytics, and ABM roles at Siemens and SAP.
2X is a leading B2B-focused Marketing-as-a-Service (MaaS) firm that helps marketing leaders at large enterprise tech firms achieve greater impact and lower costs. 2X provides outsourced marketing teams that deliver high-quality demand generation, data management, and sales acceleration programs. 2X is a services partner of 6sense, Salesforce, Adobe Marketo Engage, HubSpot, Bombora, Drift, WordPress, Google, Meta, and many other leading revenue platforms.