Today we’re talking to Bart den Haak, author of Moving the Needle; and we discuss how to effectively implement OKRs to move your business forward, why solving a strategy execution problem starts with changing the behavior of individuals on your team, and how to optimize the speed of learning in your teams.

All of this right here, right now, on the Modern CTO Podcast! 

Check out more about Bart at

About Bart den Haak:

Bart den Haak is an authority on Objectives and Key Results in Europe. He has more than 10 years experience of in applying OKRs and training professionals on their usage. As an international speaker, he inspires people to start using the OKR goal-setting technique that has changed the course of many tech giants like Google, Facebook, and Intel. He helps executive teams all over the world like Nike, ING, BinckBank (part of SaxoBank), Mural, Jampp, Mambu, Backbase, and to use OKRs to their advantage. He coaches both executive and operational teams in applying OKRs to their fullest potential.

Bart holds a Bachelor’s Degree in IT and Organisation Management and Master’s degree in Software Engineering. He has a strong background (20+ years) in software engineering and Agile Product Development, which makes him the ideal candidate for advising SaaS companies and their leaders on how to change the way in which they operate. Having advised and coached hundreds of leaders and their teams worldwide, Bart decided to use his wealth of knowledge and insight to write a book that goes beyond the basics of OKRs.

Today, as the founder of “Moving the Needle”, he helps technology companies to define their most critical Objectives. To move their needle, he works with executives, senior management, and Lean and Agile (software) teams to strengthen their current way of working with this state-of-the-art goal-setting methodology. Bart regularly speaks about these topics at public conferences or private in-house events.

About Moving The Needle:

What I do:


For leadership teams who want to agree on their most important goal. At the end of the day, your leadership team will be able to articulate the one bold goal, the true North, to the rest of the company.


For department leads who want to connect with their teams and plugin with the C-level suite. Through weekly check-ins, everyone will experience first-hand how their area contributes to the bigger picture. They will have a clear roll-out plan with which they can move forward on their own.

Moving the needle

For organizations that are serious about making an impact. At the end of the quarter, all teams of leaders and team members themselves have learned and mastered what it takes to actually move the needle.

How I do it:

With the help of a unique set of tools involving Lean OKRs, lead and lag metrics, business coaching, Agile and Lean methodologies I help leadership teams and department leads to move the needle.

Since 2015, Moving the Needle has supported hundreds of leaders in startups and scaleups B2B SaaS software companies to identify their true North, set up processes, and become autonomous, entrepreneurial, and pragmatic in achieving their goals.

Schedule a free 30-minute exploratory chat.

My two main core competencies which I can bridge pretty well:

Business acumen

I understand, articulate and challenge business value, business models, performance management, people management, hiring, goal-setting, strategy and execution, cash, customer success, lead and lag metrics, budgets, finances, and what makes a business grow.

Technological know-how

I have a solid know-how, hands-on experience and can teach Lean OKRs, KPIs, Performance Management, Business

Joel Beasley

Joel began writing code at age 13 selling his first technology by age 18 for one million dollars. In his first three transactions, he developed key relationships and began working with Investors and Chief Technology Officers collaborating and building products in Real Estate, Law, Finance, and Fitness.

Today, Joel is a Chief Technologist volgging the process of building a company Joel is an author of the book Modern CTO a #1 New Release on Amazon and a #1 Technology Podcast with 70k active listeners. Joel has a clear vision and passion for modern technology, placing him as one of the most exciting Chief Technology Officers to watch out for.

Joel is the President of a charity that designs STEM related children’s books Back to the Moon and Princess Physicist. These books are then donated to orphanages, homeless pregnant woman and in-need children. Beasley Foundation was formed in February 2017 after Joel, Mitch and Valerie lost their Mother to Leukemia after being diagnosed 6 weeks earlier. Joel and his siblings wanted to do something unique with her life insurance money and the Beasley Foundation was formed.

Read more about Joel

Reach out to Joel

If Joel can be helpful to you, send him a message
or schedule a meeting.

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