Today we’re talking to Ali Fazel, VP of Marketing at GRIN; and we discuss how companies can be leveraging influencer & creator marketing as a channel, why influencer marketing will have more longevity than traditional interruptive advertising, and how to put science and numbers behind working with creators the same way you would with traditional digital marketing channels. 

All of this right here, right now, on the ModernCTO Podcast! 

Find out how GRIN can help grow your brand. Watch the demo at https://grin.co

About Ali Fazal:

Ali is the VP of Marketing for GRIN, the world’s first Creator Management platform. Prior to joining GRIN, Ali led marketing teams at Hibob, Yotpo, and Greenhouse Software. He is passionate about increasing marginalized community representation in media and is supremely focused on building household name brands that have diversity, equity, and inclusion at their foundation. He resides in New York City and is a huge fan of drag performance art, mystery novels, and craft cocktails.

About GRIN:

GRIN is the pioneer behind the world’s first Creator Management platform, designed for the next generation of brands who recognize that, in the creator economy, authenticity is everything. Our platform supports every brand’s journey to connecting with consumers through authentic creator relationships and is listed #1 across all top review sites including Capterra, G2 Crowd and Influencer Marketing Hub. Thousands of the world’s fastest-growing brands – including SKIMS, Warby Parker, Allbirds, Mejuri, and MVMT – use GRIN to make creators feel like trusted, empowered partners and work with them to build their brands into household names. Together, we are revolutionizing the Creator Economy.

Joel Beasley

Joel began writing code at age 13 selling his first technology by age 18 for one million dollars. In his first three transactions, he developed key relationships and began working with Investors and Chief Technology Officers collaborating and building products in Real Estate, Law, Finance, and Fitness.

Today, Joel is a Chief Technologist volgging the process of building a company LeaderBits.io. Joel is an author of the book Modern CTO a #1 New Release on Amazon and a #1 Technology Podcast with 70k active listeners. Joel has a clear vision and passion for modern technology, placing him as one of the most exciting Chief Technology Officers to watch out for.

Joel is the President of BeasleyFoundation.org a charity that designs STEM related children’s books Back to the Moon and Princess Physicist. These books are then donated to orphanages, homeless pregnant woman and in-need children. Beasley Foundation was formed in February 2017 after Joel, Mitch and Valerie lost their Mother to Leukemia after being diagnosed 6 weeks earlier. Joel and his siblings wanted to do something unique with her life insurance money and the Beasley Foundation was formed.

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