Today we are talking to Nir the best selling author of Hooked: how to build habit forming products. And we discuss: what it takes to make a habit forming product, how it’s not always the best technology that wins in the end, and acts of traction vs distraction

All of this, right here, right now, on the Modern CTO Podcast!

Show Notes

  • How the podcast started
  • Self-Published Hooked in late 2013
  • Secrets for Design – Yellow is important
  • The Psychology behind design of books
  • Talking a bit about cryptocurrency
  • Talking about the companies Nir invests in
  • What is your everyday life like?
  • Talking about the kids
  • Bullet points for Hooked
  • It’s not the best product that wins, its the product that captures the monopoly of the mind
  • The reason Nir got in to the business is because he saw how the products were affecting him
  • Research is Mesearch
  • Most technology products are horrible
  • Understanding the basic model of how these products work
  • Cases of people getting addicted to anything that stops pain
  • Understanding psychology allows you to recognize distractions
  • Acts of Traction, vs Acts of Distraction
  • Both words in action
  • Nothing says that Netflix or Facebook is a distraction. It’s not a distraction if you plan time for it
  • How do you know the difference between Action and Distraction?
  • Planning ahead is the only way to tell tell the difference
  • You can’t call something a distraction unless you know what you’re being distracted from
  • Talking about MCTO Value Tracker
  • People are terrible at estimate their output
  • Don’t estimate your output, estimate your input
  • You have a beautiful voice Nir
  • Next version of Hooked or Indistractable will be recorded by Nir
  • How to find out more about Nir

Joel Beasley

Joel began writing code at age 13 selling his first technology by age 18 for one million dollars. In his first three transactions, he developed key relationships and began working with Investors and Chief Technology Officers collaborating and building products in Real Estate, Law, Finance, and Fitness.

Today, Joel is a Chief Technologist volgging the process of building a company Joel is an author of the book Modern CTO a #1 New Release on Amazon and a #1 Technology Podcast with 70k active listeners. Joel has a clear vision and passion for modern technology, placing him as one of the most exciting Chief Technology Officers to watch out for.

Joel is the President of a charity that designs STEM related children’s books Back to the Moon and Princess Physicist. These books are then donated to orphanages, homeless pregnant woman and in-need children. Beasley Foundation was formed in February 2017 after Joel, Mitch and Valerie lost their Mother to Leukemia after being diagnosed 6 weeks earlier. Joel and his siblings wanted to do something unique with her life insurance money and the Beasley Foundation was formed.

Read more about Joel

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