Today we are talking to Derek, the Director of Integrations at And we discuss how powerful marketing can cause people to pick the wrong solution to their problem, the ideal relationship between an eCommerce platform and the sales team, and how communication is key in life and in business.

All of this, right here, right now, on the Modern CTO Podcast!

About Derek:

Derek Cwik is the Director of Integrations at Since he first joined the team in 2008, he has played an integral role in growing the capabilities and standards of the development team. Derek has overseen the development of 90+ certified connectors to the leading payment, shipping, and tax providers, along with CRM, ERP, AMS, EMS, and Marketing Automation systems.

He has also been involved in many of’s top site developments for clients like Beretta, Stuart Weitzman, MARS, National Restaurant Association, MagazineLine, and AIMIA. Derek is a part of the partnership team at and is responsible for engineering solutions for our top partner platforms that translate business requirements into technical implementations to meet the needs of clients

About is essentially a one-stop shop offering a full range of solutions for anyone looking to succeed in their online endeavors. is a family owned privately held company with a long history of profitability and stability. Since 1995, has completed more than 12,000 Web projects for nearly every type and size of organization, in nearly every industry, including small companies, start-ups, Fortune 500 companies, Professional Sports teams, and manufacturers of niche products.

Joel Beasley

Joel began writing code at age 13 selling his first technology by age 18 for one million dollars. In his first three transactions, he developed key relationships and began working with Investors and Chief Technology Officers collaborating and building products in Real Estate, Law, Finance, and Fitness.

Today, Joel is a Chief Technologist volgging the process of building a company Joel is an author of the book Modern CTO a #1 New Release on Amazon and a #1 Technology Podcast with 70k active listeners. Joel has a clear vision and passion for modern technology, placing him as one of the most exciting Chief Technology Officers to watch out for.

Joel is the President of a charity that designs STEM related children’s books Back to the Moon and Princess Physicist. These books are then donated to orphanages, homeless pregnant woman and in-need children. Beasley Foundation was formed in February 2017 after Joel, Mitch and Valerie lost their Mother to Leukemia after being diagnosed 6 weeks earlier. Joel and his siblings wanted to do something unique with her life insurance money and the Beasley Foundation was formed.

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