Today we are talking to Derek, the Director of Integrations at And we discuss how powerful marketing can cause people to pick the wrong solution to their problem, the ideal relationship between an eCommerce platform and the sales team, and how communication is key in life and in business.

All of this, right here, right now, on the Modern CTO Podcast!

About Derek:

Derek Cwik is the Director of Integrations at Since he first joined the team in 2008, he has played an integral role in growing the capabilities and standards of the development team. Derek has overseen the development of 90+ certified connectors to the leading payment, shipping, and tax providers, along with CRM, ERP, AMS, EMS, and Marketing Automation systems.

He has also been involved in many of’s top site developments for clients like Beretta, Stuart Weitzman, MARS, National Restaurant Association, MagazineLine, and AIMIA. Derek is a part of the partnership team at and is responsible for engineering solutions for our top partner platforms that translate business requirements into technical implementations to meet the needs of clients

About is essentially a one-stop shop offering a full range of solutions for anyone looking to succeed in their online endeavors. is a family owned privately held company with a long history of profitability and stability. Since 1995, has completed more than 12,000 Web projects for nearly every type and size of organization, in nearly every industry, including small companies, start-ups, Fortune 500 companies, Professional Sports teams, and manufacturers of niche products.

Joel Beasley

Joel Beasley founded the Modern CTO Podcast in 2017 while writing his book, the Modern CTO book, with the goal of interviewing CTOs and sharing their experiences with others in the tech community.

Joel’s conversational style and insightful questions quickly gained traction, attracting high-profile guests such as Microsoft’s CTO, Kevin Scott, and T-Mobile’s CIO, Cody Stanford. With each episode, the podcast’s popularity continued to grow, and soon, Joel found himself with a waiting list of future guests.

Today, the Modern CTO Podcast has become the number one leadership and tech podcast in the world, with over 150k active listeners, including CTOs, lead developers, and rising tech leaders. Joel’s commitment to creating a conversational atmosphere for his guests to share their experiences has inspired a new generation of leaders and innovators.

As the success of the podcast grew, Joel founded ProSeries Media, a podcast production company that helps companies worldwide create their own podcasts. With a team of producers, content creators, and podcast bookers, ProSeries Media produces over ten shows, providing a platform for companies to connect with their audience and share their expertise.

Through his work on the Modern CTO Podcast and ProSeries Media, Joel Beasley has become a respected voice in the tech industry, inspiring others to share their knowledge and insights with the wider community. His passion for creating engaging content that informs, inspires, and entertains has made him a sought-after speaker and advisor on all things tech.

Read more about Joel

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