Today we are talking to Yoav Kutner, the CEO at Oro, Inc. And we discuss his biggest takeaways from multiple successful exits, how Yoav used an open-source strategy to build a successful suite of B2B Business applications, and why empowering people to do great things is the key to experiencing growth.

All of this, right here, right now, on the Modern CTO Podcast!

Check out them out at:

About Yoav:

Yoav Kutner is a Founder and CEO of Oro, Inc. Prior to founding Oro, he was the CTO and Co-Founder of Magento, where he led product and technology development for all Magento offerings from inception until after its acquisition by eBay, Inc. in 2011. Yoav is a proven product visionary in the business application market.

Yoav received a Bachelor’s Degree in Computer Science from UCLA.

About Oro Inc.:

Founded in 2012 by industry leaders in open-source application development, Oro Inc. is the company behind open-source software products: OroCRM, OroCommerce, and OroPlatform. OroCRM, which was launched in 2014, has established itself as the most flexible CRM in the market. With the ability to support multiple sales channels, various business roles, and multi-organizational companies, OroCRM prides itself on solving the most complex CRM use cases. Enable sales teams to manage leads, track open opportunities, and forecast sales pipeline. Give marketing groups the ability to track campaign performance and build targeted marketing lists. Support customer service teams by organizing all information into a single, 360-degree of the customer. OroCommerce, a pioneering B2B-focused e-Commerce platform, is the most flexible B2B eCommerce platform in the market built for mid-market and enterprise companies. With B2B eCommerce features built ready to go, projects are simplified resulting in fewer development hours and faster completion timeframes. As a B2B company, you get a B2B-specific solution that lowers your total cost of ownership and offers a faster return on investment. OroCommerce also offers robust API coverage, an expansive extensions marketplace, and a customization-ready platform to ensure our platform grows with your business. Through many years of experience in eCommerce and CRM, the Oro team is committed to delivering innovative solutions for companies embarking on a digital transformation journey


  • Yoav’s career progression as an entrepreneur. Founding Magento and then selling it
  • Learnings from his time spent at Magento and how they prepared him for Oro
  • Oro’s goal to stay as flat as possible to facilitate open communication and collaboration
  • The origin story behind the name Oro
  • Using open source as a strategy not a philosophy
  • What Yoav is learning as a leader right now.
  • Yoav’s favorite thing to do at the company

Joel Beasley

Joel began writing code at age 13 selling his first technology by age 18 for one million dollars. In his first three transactions, he developed key relationships and began working with Investors and Chief Technology Officers collaborating and building products in Real Estate, Law, Finance, and Fitness.

Today, Joel is a Chief Technologist volgging the process of building a company Joel is an author of the book Modern CTO a #1 New Release on Amazon and a #1 Technology Podcast with 70k active listeners. Joel has a clear vision and passion for modern technology, placing him as one of the most exciting Chief Technology Officers to watch out for.

Joel is the President of a charity that designs STEM related children’s books Back to the Moon and Princess Physicist. These books are then donated to orphanages, homeless pregnant woman and in-need children. Beasley Foundation was formed in February 2017 after Joel, Mitch and Valerie lost their Mother to Leukemia after being diagnosed 6 weeks earlier. Joel and his siblings wanted to do something unique with her life insurance money and the Beasley Foundation was formed.

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