Today we are talking to Marc Ferrentino, the Chief Strategy Officer at Yext. And we discuss the differences between leadership and management, how they’re implementing recharge days to help prevent burnout and the importance of having a community of peers to bounce ideas off of.
All of this, right here, right now, on the Modern CTO Podcast!
Marc Ferrentino is Yext’s Chief Strategy Officer and is responsible for the company’s product development, partnerships, corporate development, and strategic initiatives. Prior to joining Yext, Marc was the Founder and CEO of Nomi Technologies which was acquired in 2014.
Marc has worked as a senior executive for high growth tech companies throughout his career, including serving as the Chief Technical Officer of SaaS at BMC Software and Chief Technical Architect for Salesforce.com. Marc has been active in the NY tech startup scene for 20 years and currently advises several startups.
Marc holds a B.S. in Electrical Engineering from the University of Michigan and has participated in the M.A. of Statistics program at Columbia University.
The ultimate source for official answers about a business online should be the business itself. However, when consumers ask questions on company websites, too often they are left in the dark with wrong answers. Yext (NYSE: YEXT), the Search Experience Cloud, solves this problem by organizing a business’s facts so it can provide official answers to consumer questions — wherever people search. Starting with the company website, then extending across search engines and voice assistants, businesses around the world, like T-Mobile, Jaguar Land Rover, BBVA USA, and Kiehl’s — as well as organizations like the U.S. State Department and World Health Organization — trust Yext to radically improve the search experience on their websites and across the entire search ecosystem.
Yext’s mission is to help businesses and organizations around the world deliver official answers everywhere people search. Yext has been named a Best Place to Work by Fortune and Great Place to Work®, as well as a Best Workplace for Women. Yext is headquartered in New York City with offices in Amsterdam, Berlin, Chicago, Dallas, Geneva, London, Miami, Milan, Paris, San Francisco, Shanghai, Tokyo, and the Washington, D.C. area — and work-from-home offices all around the world.
- Marc’s Experience working for Parker Harris at Salesforce and thoughts on Agile transformation
- Story about how Marc ended up at Yext
- Stacking the team with great people from the beginning is a great way to kickstart an organization.
- Yext’s journey of where they were and where they are at today
- Yext’s ability to give a “google like” search for a company website
- How they approach their go to market strategy
- Thoughts on the Social Dilemma
- The importance of building a community of peers
- What Marc is currently learning in leadership.