Today we are talking to Dave Pickles, the CTO and Co-Founder of The Trade Desk. And we discuss the balance between privacy and connecting consumers with the products they want, How to practice servant leadership for your team, and how screening for defensiveness can produce a much more collaborative organization.
All of this, right here, right now on the Modern CTO Podcast!
As Chief Technology Officer, Dave Pickles oversees all engineering, product innovation and data science at The Trade Desk, a technology company that empowers advertising buyers through data-driven, real-time decision-making. The Trade Desk’s robust technology offers marketers unparalleled audience scale and reach to connect with their consumers, evaluating nearly 9 million ad impressions and quadrillions of permutations across the internet every single second. Hundreds of billions of ads are bought on The Trade Desk platform every year by leading agencies and brands around the world.
Pioneers of real-time bidding technology, Dave and Jeff Green founded The Trade Desk in 2009. Following a successful IPO in 2016 (NASDAQ: TTD), the company’s stock rose 231 percent in its first year as a public company. The Trade Desk employs over 800 people in 12 countries across North America, Europe and Asia Pacific and has been recognized by Business Insider, Crain’s, Deloitte, Forbes, Fortune, Glassdoor and others as a fast-growth company that is consistently named a best place to work. The Trade Desk was ranked #2 on Glassdoor’s Best Software Companies to Work for in 2018.
A recognized expert on programmatic advertising technology, Dave is regularly featured in the media, including Forbes, VentureBeat, eWeek and SiliconANGLE and speaks at industry events like Traction. Dave and co-founder Green were named Entrepreneurs of the Year by Ernst & Young in 2017.
Dave has spent his entire career building real-time internet delivery systems. In 2007, Dave joined AdECN, the ad exchange acquired by Microsoft. Dave’s team built the complete federated exchange in less than seven months, enabling real-time bidding and performance testing of 30B daily impressions. The architecture Dave crafted remains effectively unchanged today.
Prior to AdECN, Dave was a senior engineer at internet telephony startup, CallWave, Inc., where he was involved in building all back-end components of the system, including client session management services, telephone call handling services, customer registration services, B2B integrations with all major telephone carriers, and complex database systems, such as a custom billing and CRM system.
Dave received a B.S. in Computer Science from the University of California, Santa Barbara. He lives in Ventura County, California with his wife and children.
ABOUT The Trade Desk:
The Trade Desk is a technology company that empowers buyers of advertising around the world. Founded by the pioneers of real-time bidding, The Trade Desk offers a self-service technology platform to manage data-driven digital advertising campaigns. Buyers can create highly personalized ad experiences across various channels, including display, native, video, audio, and social, and on a multitude of devices, including computers, mobile, and TV.
Advertising campaigns powered by The Trade Desk take advantage of market-leading targeting capabilities, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion.
Headquartered in Ventura, Calif., The Trade Desk has 23 global offices across USA, Europe and Asia. For more information, visit: http://www.thetradedesk.com.