How to Effectively Communicate Complex Ideas

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It happens all too often. I see investors come in and steal the credit from brilliant technologists who failed to communicate the value of their tech. Is this really stealing though? How much is good communication worth? Millions.

If I have a new tool and I want to protect my equity, I’d better be able to:

  • Clearly explain how it works (Can I explain it to a child?)
  • Fluently answer questions on market potential
  • Navigate my way through my first customers
  • Fully understand funding: seed, warrants and Series A (if I’m taking the financing route)

What sits at the heart of all this? Value communication. That’s what investors do. They communicate value within their circles to raise money. The more room you give to investors to develop resources, the more value you hand over to them.

A chimp could understand it

My communication method is “Reduce, Refine, Repeat.” It’s like I toggle back and forth from the primitive ape me and the highly intellectual me until the ideas gel into one.

I continuously make things simpler. I’m going to spoon feed the king lobster so the client doesn’t have to crack it apart piece by piece. If I do this, I’ll have the king’s favor. The easier I make something to understand the more people will spread the word. Why do politicians speak at a third grade level? Simple spreads.

This skill makes you money

Remember the Feynman Technique? The best way to explain complex ideas is with brief and simple terms. If you can’t do this, then you don’t understand the topic.

As CTO, if you can’t explain value simply, it means you don’t understand the business value behind your technology. It doesn’t matter if you understand it internally. If you can’t communicate it simply, to the outside world, you don’t understand. A savvy investor, however, will pick out the value in a heartbeat.Ultimately, you’ll pay for their ability to effectively communicate the value of what you are doing.

I do it for me

I make things simple for my own benefit so I can get a handle on what I’m doing. Simplicity lets me understand the why. It keeps the business value of any system I build in front of me at all times.

However, simplifying things has led to some unintended benefits. I practiced this skill for my own benefit, but it brought a greater value than just my ability to write clean code to the business. I was called in for quality code from Bitcoin, to real estate, to law. Then, I ended up taking a seat at the table driving direction. Why? All business is, is a value exchange. And I speak value. Now, people approach me to provide simplicity and value, and the code part ends up being secondary—if at all. Isn’t life interesting?

What should you do?

Having a complex idea you want made simple? It might not be clear exactly what to do, this can be tricky. The people at the top in life are always working, growing and improving with the help of others. It’s how you got to where you are. And it’s how you will get answers to make through to the next stage on your journey.

I have experience that you can leverage. If you don’t use me, use someone else. The point is for you to get what is on your mind resolved immediately, don’t wait. Set an appointment with me and tell me about your situation so I can help. Click this link to reach out. Something else on your mind? Whatever you need, I’m here. Life is meant to be done together, just reach out.[/MM_Access_Decision]

Joel Beasley

Joel Beasley founded the Modern CTO Podcast in 2017 while writing his book, the Modern CTO book, with the goal of interviewing CTOs and sharing their experiences with others in the tech community.

Joel’s conversational style and insightful questions quickly gained traction, attracting high-profile guests such as Microsoft’s CTO, Kevin Scott, and T-Mobile’s CIO, Cody Stanford. With each episode, the podcast’s popularity continued to grow, and soon, Joel found himself with a waiting list of future guests.

Today, the Modern CTO Podcast has become the number one leadership and tech podcast in the world, with over 150k active listeners, including CTOs, lead developers, and rising tech leaders. Joel’s commitment to creating a conversational atmosphere for his guests to share their experiences has inspired a new generation of leaders and innovators.

As the success of the podcast grew, Joel founded ProSeries Media, a podcast production company that helps companies worldwide create their own podcasts. With a team of producers, content creators, and podcast bookers, ProSeries Media produces over ten shows, providing a platform for companies to connect with their audience and share their expertise.

Through his work on the Modern CTO Podcast and ProSeries Media, Joel Beasley has become a respected voice in the tech industry, inspiring others to share their knowledge and insights with the wider community. His passion for creating engaging content that informs, inspires, and entertains has made him a sought-after speaker and advisor on all things tech.

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