CTOs survival guide to Customerization Annihilation

1 minute read

Customerization Annihilation: Verb. The act of a customer modifying your systems beyond use of future customers. Resulting in you becoming their salve and your dreams of an empire are annihilated by the customers customization.

This week I was talking with a few bright CTOs on the podcast. The topic of your first clients customizing your platform to the point where you become only useful to them, came up. I’m sure there is a more eloquent way to state that. Nonetheless, the topic is real, the struggle is real so now I’m writing about it.  

1. Voice says yes, words say no.

A quick direct “no!” is attractive and is the quickest way to end up client-less. I have found saying no properly is more of a gentle dance and less of a punch to the face.

Have you ever had someone say no and you felt good, then it took you a second to realize they said no? This has happened to me, the people who can do this are often in positions above you. It’s not by chance, this skill is a useful one to wield.

Real example would look like them getting excited. This happens often when people are trying to understand how new products fit into their businesses and lives. I talk about this in: 5 reasons why investors feature creep your pitch.

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Hi, I'm Joel Beasley, author of Modern CTO. I write content for Technology Leaders who are always learning and growing. This is who I am. All day I talk to the brightest CTOs and Technology Leaders as the host of the #1 Podcast Modern CTO.

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Joel Beasley

Joel began writing code at age 13 selling his first technology by age 18 for one million dollars. In his first three transactions, he developed key relationships and began working with Investors and Chief Technology Officers collaborating and building products in Real Estate, Law, Finance, and Fitness.

Today, Joel is a Chief Technologist executing the Modern CTO World Tour. Joel is an author of the book Modern CTO a #1 New Release on Amazon and a #1 Technology Podcast with 70k active listeners. Joel has a clear vision and passion for modern technology, placing him as one of the most exciting Chief Technology Officers to watch out for.

Joel is the President of BeasleyFoundation.org a charity that designs STEM related children’s books Back to the Moon and Princess Physicist. These books are then donated to orphanages, homeless pregnant woman and in-need children. Beasley Foundation was formed in February 2017 after Joel, Mitch and Valerie lost their Mother to Leukemia after being diagnosed 6 weeks earlier. Joel and his siblings wanted to do something unique with her life insurance money and the Beasley Foundation was formed.

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