Customerization Annihilation: Verb. The act of a customer modifying your systems beyond use of future customers. Resulting in you becoming their salve and your dreams of an empire are annihilated by the customers customization.
This week I was talking with a few bright CTOs on the podcast. The topic of your first clients customizing your platform to the point where you become only useful to them, came up. I’m sure there is a more eloquent way to state that. Nonetheless, the topic is real, the struggle is real so now I’m writing about it.
1. Voice says yes, words say no.
A quick direct “no!” is attractive and is the quickest way to end up client-less. I have found saying no properly is more of a gentle dance and less of a punch to the face.
Have you ever had someone say no and you felt good, then it took you a second to realize they said no? This has happened to me, the people who can do this are often in positions above you. It’s not by chance, this skill is a useful one to wield.
Real example would look like them getting excited. This happens often when people are trying to understand how new products fit into their businesses and lives. I talk about this in: 5 reasons why investors feature creep your pitch.