4 Powerful Customers A CTO Spends Time With

2 minute read

Staying close to your customer is practical advice. If you’ve heard this before I want you to look a layer deeper as you read this. There are many examples of how to “stay close” especially from the perspective of a the startup.

However, this concept becomes less obvious as the company grows. Why? How you see the customer must change as you grow. Getting stuck with one view of how a customer should look will hinder growth of your empire. We all desire empires. It’s worth noting that at no point does some magical business genie walk up to you and say “It’s that time of the journey again! Change how you see your customer!”

Map, please!

I’ve outlined below a map for how the customer changes over time from 4 stages that I have experienced startup, growth, enterprise, mergers and acquisitions. I will give these examples in the form of a real estate technology sass product so you can relate it back to whatever is relevant for you.

Let’s say your product is a real estate application that helps real estate agents, here is how the 4 types of customers would evolve over time. I’m also going to define customer as “A person you spend time with who has the potential to hand you money to directly grow your business”

Startup customer

At this point spending time with your customer will look like an agent. You may spend time with the agent, possibly in the agents office. You would do this in order to watch how they experience the problem your technology is solving. To see the pain point occurring first hand is critical to early stage success of a product.


During the growth stage you will likely disconnect from the startup customer out of necessity to focus on the product and managerial duties. From scaling the infrastructure, to scaling the human capital. Now here is the tricky part. I’ve seen CTOs decide they want to stay in product, and focus on this stage. This is perfectly fine, do what you want to in life. However, if you want to level up, read on.

Finally, content written for our tribe.

Hi, I'm Joel Beasley, author of Modern CTO. I write content for Technology Leaders who are always learning and growing. This is who I am. All day I talk to the brightest CTOs and Technology Leaders as the host of the #1 Podcast Modern CTO.

Are you like the top tech leaders who have the mindset of learning, growth and continuous improvement? If you are, you will love the quality consistent content I produce here. You should take a look at the benefits of premium access.

No Risk - 14 day free trial.
Already a member? Login Here

Joel Beasley

Joel began writing code at age 13 selling his first technology by age 18 for one million dollars. In his first three transactions, he developed key relationships and began working with Investors and Chief Technology Officers collaborating and building products in Real Estate, Law, Finance, and Fitness.

Today, Joel is a Chief Technologist executing the Modern CTO World Tour. Joel is an author of the book Modern CTO a #1 New Release on Amazon and a #1 Technology Podcast with 70k active listeners. Joel has a clear vision and passion for modern technology, placing him as one of the most exciting Chief Technology Officers to watch out for.

Joel is the President of BeasleyFoundation.org a charity that designs STEM related children’s books Back to the Moon and Princess Physicist. These books are then donated to orphanages, homeless pregnant woman and in-need children. Beasley Foundation was formed in February 2017 after Joel, Mitch and Valerie lost their Mother to Leukemia after being diagnosed 6 weeks earlier. Joel and his siblings wanted to do something unique with her life insurance money and the Beasley Foundation was formed.

Read more about Joel

Reach out to Joel

If Joel can be helpful to you, send him a message
or schedule a meeting.

Send Message Schedule Meeting
Fresh CTO Content 24/7

Fresh CTO Content 24/7

Join our mailing list to receive relevant content hot off the press.

You have Successfully Subscribed!